[VIP 4] Employee Use of Social Media


    In the digital era, many salon owners are investing a considerable deal of time, money, and thought into cultivating a brand with messaging and imagery that speaks to their desired client in a way that resonates—designing something the client can connect with. These plans are called a marketing “strategy” because they are carefully and deliberately designed and must be executed to certain specifications in order for them to be effective and to ensure the integrity of the brand.

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    This Ugly Beauty Business
    This Ugly Beauty Business
    [VIP 4] Employee Use of Social Media
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    Beauty industry survivalist, salon crisis interventionist, tactical verb-weapon specialist, and the leader of at least a hundred workplace revolutions, Tina Alberino is known as much for her extensive knowledge as for her sarcastic wit and mercilessly straightforward style. She’s the author of The Beauty Industry Survival Guide and Salon Ownership and Management: A Definitive Guide to the Professional Beauty Business. When she’s not writing, educating, or consulting, she can be found overthinking everything, identifying problems people didn’t know existed, and stubbornly working to change the things she cannot accept.


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