Hello, friend!

My name is Tina Alberino. I am a licensed cosmetologist, salon owner, and management consultant who has been working in the professional beauty industry since 2002. My weird fascination with tax and employment law and exceptional talent for creative profanity are directly responsible for this website, where I do my best to break complex business management and professional development concepts into terms we can all easily understand. I work as a salon management consultant, educator, and advocate for the rights of beauty workers.

Before this, I was like you. Whether you’re a passionate student, an enthusiastic new professional, a weary industry veteran, a frazzled booth renter, a perpetually busy salon manager, or an overwhelmed salon owner—I have been in your shoes and I learned a whole lot of lessons the hard way. 

although I’ve walked in your shoes, you shouldn’t have to walk in mine.

Over the years, I came to the following realizations:

  • Too many professionals struggle to succeed because their schools lied about what to expect and didn’t teach them how to excel.
  • Too many industry veterans spread damaging professional philosophies and outdated advice, causing newer professionals to feel inadequate and unworthy, making it harder for them to achieve their goals.
  • Too many beauty professionals leave the business before their first license renewal. Many who stay are punished because they don’t know their rights or how to spot common labor abuses.
  • Too many salon owners invest time and money into businesses destined to fail due to their lack of business education and legal knowledge.

You deserve to succeed in this INDUSTRY in the least traumatic way possible. 

This site will ensure you’re educated, confident, prepared, and motivated to make this industry your industry for life. You’ll learn all about your rights and responsibilities, what is and isn’t acceptable at work, how to make intelligent career decisions, how to manage your business, and how to be awesome, productive, and profitable every damn day.


Does my name sound familiar? In 2014, I wrote and published The Beauty Industry Survival Guide, a career guide for beauty professionals. I followed that up in 2018 with Salon Ownership and Management: A Definitive Guide to the Professional Beauty BusinessMy written work can also be found in many industry trade publications.


Wondering where I get my intel? I belong to several professional associations, each of which provide me with a wealth of credible, timely information that I use to inform my content.

The Society for Human Resource Management keeps me up-to-date with developments in both state and federal employment law, as well as management strategies. 

The National Association of Tax Preparers provides a through education in all things tax law-related. 

The American Management Association, in addition to offering a huge library of content, conducts routine online workshops that I attend to keep informed about emerging trends, developments, and best practices.

All other sources are linked, so you never have to take my word alone. Learn more on my Resources page.


Want to hang out? I often speak at industry trade shows in the United States. If you want to know when I’ll be in your area next, subscribe to my free monthly newsletter below.

This Ugly Beauty Business, established in 2010, is the go-to resource for salon professionals seeking straightforward advice and practical tools to succeed in the beauty industry.

Founded by Tina Alberino, a licensed cosmetologist and salon owner with a passion for demystifying the complexities of salon management, this site offers a wealth of knowledge honed from years of experience and hard-earned lessons.

Here, you’ll find:

Expert Advice: Simplified explanations of tax, employment law, and business management concepts tailored specifically for beauty professionals.

Practical Tools: Resources like the Salon Compensation and Pricing Megakit to help you manage your business efficiently and effectively.

Industry Insights: Honest, no-nonsense articles addressing the real challenges faced by salon owners, managers, and independent operators.

Whether you’re a new student, a seasoned professional, or a salon owner, This Ugly Beauty Business is here to ensure you’re educated, confident, and prepared to make this industry your own.

Let’s make your beauty career successful, sustainable, and as stress-free as possible.


Ten years after its release, The Beauty Industry Survival Guide has been edited, updated, and expanded for a new generation of salon professionals.

 The vast majority of these lessons aren’t taught in schools and don’t appear in textbooks; they’re learned through experience—often in a way that is less-than-gentle. 

Preorder now to reserve your copy and get yours in our first printed batch! 



Set your salon up for success by following this strategic planning system that guides you from concept through opening day and beyond, while giving you a thorough education in all aspects of the business of beauty.

Don’t make the same mistakes that doom so many salon owners to failure.

This book covers everything you need to know about establishing and managing a professional salon.