Beauty industry survivalist, salon crisis interventionist, tactical verb-weapon specialist, and the leader of at least a hundred workplace revolutions, Tina Alberino is known as much for her extensive knowledge as for her sarcastic wit and mercilessly straightforward style. She’s the author of The Beauty Industry Survival Guide and Salon Ownership and Management: A Definitive Guide to the Professional Beauty Business. When she’s not writing, educating, or consulting, she can be found overthinking everything, identifying problems people didn’t know existed, and stubbornly working to change the things she cannot accept.
If you’re seeking comfort, look elsewhere. I’m a pessimistic realist and I’m not pulling any punches today. None of us has time to waste on carefully crafted introductions that state the obvious, so let’s get right to it: Now that COVID-19 has upended everything, what the hell do we do as individuals, employees, employers, small business owners, parents, and as an industry overall? What can we expect over the next few years?
Your Aunt Linda can pry into your personal life the way civilized people creeped on each other pre-MySpace—by dropping by unexpectedly, asking a bunch of uncomfortable questions, and secretly rummaging through your medicine cabinet.