Tina Alberino

Beauty industry survivalist, salon crisis interventionist, tactical verb-weapon specialist, and the leader of at least a hundred workplace revolutions, Tina Alberino is known as much for her extensive knowledge as for her sarcastic wit and mercilessly straightforward style. She’s the author of The Beauty Industry Survival Guide and Salon Ownership and Management: A Definitive Guide to the Professional Beauty Business. When she’s not writing, educating, or consulting, she can be found overthinking everything, identifying problems people didn’t know existed, and stubbornly working to change the things she cannot accept.

The Switcharoo: Why Your Employer Suddenly Wants Everyone to Become Renters

Many salon owners are now having their employees become booth renters. This sudden switch can be incredibly stressful for professionals who have had their entire lives turned upside down by COVID-19. In this article, we will talk about why these employers are making this sudden change and what it means to be self-employed.

How The Great Clips Incident Saved the Industry

A few weeks ago, two symptomatic stylists at a Missouri Great Clips served roughly 140 customers. Ever since, I have been holding my breath,...

COVID-19: What To Do when an Employee Tests Positive

It happened in Missouri. (Twice.) It happened in New York, and then again in Oklahoma. Salon professionals are testing positive for COVID-19 and they will...

COVID-19: How to Create, Communicate, and Enforce Pandemic Policies

I want to start this article with a warning you probably aren't hearing from many industry leaders: there is no 100% safe way for...

Surviving COVID-19: How to Announce Pay Cuts, Layoffs, and Price Increases

If you’re reading this article, it’s likely because you’re having to make a lot of difficult, unpleasant decisions after learning some uncomfortable truths about your pre-COVID financial situation, so let’s talk about how to announce necessary pay cuts, layoffs, and price increases professionally and what steps to take to ensure you do so correctly.

A Culture of Abuse: How COVID-19 Educated the Beauty Industry

Back in the Before Times, I spent a lot of time restructuring compensation and pricing for salon owners. Most of these salon owners made...

Post-Curve, Pre-Vaccine: Where do salons go from here?

As of the day I write this, efforts to flatten the curve seem to be working, but we can't stay inside forever. Within the...

Troubleshooting Your Salon: What to do when you aren’t breaking even.

Today, I’m not going to talk about respirators, beds, or masks. I’m not going to talk about what the pandemic could mean for our...

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Your Day in Court: How to Behave in Front of a Judge

So, you're going to court (most likely a small...

Help! My booth renters aren’t paying their rent!

What can you do when your booth renters are behind on payments and you don't have a written lease?

The Salon Owner’s and Booth Renter’s Guide to Avoiding an IRS Audit

Cash based businesses, like salons, are often targeted for...

How to Tactfully Express Dissatisfaction

"I'm a salon manager with a staff of eight....