January 2017 – This Ugly Beauty Business

[1.3] Beauty Career Mastery: How to Map Your Way to Success

Tina Alberino — Fri, 03 Feb 2017 23:20:32 +0000

When you began your journey in this industry, presumably you did so with a plan, right? If that plan began with “go to cosmetology school” and ended with “find a job,” you’ve been doing it wrong.

In this episode (based on this article) we talk about how to devise a strategy for success, and how to execute it.

Quick Note:

Fair warning, the episode you’re hearing was my second attempt at recording this article. The first time, my kids were awake and being way too loud and rowdy. I was so distracted by them that I ended up recording the whole episode on the wrong microphone. (Yeah, I was pretty pissed about it.)

This recording took place after the kids were in bed, so I was tired, a little hoarse, and had to speak at my normal volume. All that made it really hard for me not to slip into my normal monotone robot voice. Sorry. Beep boop. ¥[*.*]¥

[1.2] Time Is Money: How to Make Lost Revenue in Your Salon a Thing of the Past

Tina Alberino — Fri, 20 Jan 2017 23:49:30 +0000

You know what sucks? Booking a four hour block of time for a color correction client, only to have that client “forget” the appointment or cancel at the last minute. How often does this happen to you? Have you ever calculated how much these losses are costing you?

I have performed these calculations for many salon owners and can say with complete confidence that no appointment-based salon can afford to operate without cancellation policies. You’ll hear it said that no-shows are the single highest cause of lost revenue in the salon, and—while I doubt anyone has performed a nationwide investigation to inform that conclusion—in my experience, there is certainly a lot of truth to it.

No-shows, last-minute service downgrades, and late-cancellations are damned expensive.

Have you ever thought about where cancellations and no-shows come from? What makes clients believe it’s okay to reserve a professional’s time and then treat it as if it’s worthless?

You’re probably not going to like what I have to say, but we only have ourselves to blame. In this episode (and this post, if you’re into reading), I’ll tell you exactly why that’s true and how to stop it once and for all.

In this podcast, I also introduce the new downloadable–The Policy Creation & Enforcement Pack. You can check that out here.

[1.1] Know Your Rights

Tina Alberino — Fri, 06 Jan 2017 18:41:29 +0000

It’s the first official episode of This Ugly Beauty Business, and we’re going to spend it going over the basics. Are you a booth renter, independent contractor, or employee? What is the difference between an employee and someone who is self-employed? Why are so many beauty professionals “1099?” You have questions, and when you’re done listening to this episode, you’ll have answers.

Relevant Links

Know Your Rights: This is the article this episode is based on. In it, you’ll find a ton of useful links. Every statement made in this episode is cited here with links to the federal statutes. (Keep an eye out for underlined dark teal text.)

The 20 Factor IRS Test: Want to find out if you’re really an independent contractor? Here are the 20 factors the IRS uses to make that determination, and why they likely don’t apply to you.

Be Your Own Boss: Learn what it really means to be self-employed, and why your landlord doesn’t owe you a damn thing other than square footage.

[Episode 0.0] Welcome!

Tina Alberino — Thu, 15 Dec 2016 03:18:39 +0000

Remember that time you asked for a podcast? Well, now you have one.

This quick introductory episode covers all the basics—what This Ugly Beauty Business is, who it’s for, who I am, what we do here, and why we do it. Most of you already know this stuff, but now, you get to hear it straight from the source.