Over the last few weeks, we've watched our world change. We all heard the warnings and had some idea of what our futures had in store, but I don't think any of us really understood how profoundly this would impact us individually or collectively as an industry, nor how quickly.
The topics I planned to cover this month when I created my editorial calendar were timely and relevant when I drafted them in mid-February but seemed wildly irrelevant and inappropriate by mid-March.
This month (and I suppose for many more months to come) the content here will be geared towards learning how to navigate the COVID economy. Today, we're starting with an honest, straightforward assessment of our situation. Many professionals and salon owners will have to make incredibly difficult decisions about whether they sacrifice everything they've worked for and leave the industry in search of steady employment, or gamble their future by taking out loans in hopes of a swift recovery. In a perfect world, nobody would be making such significant decisions under such pressure, but here we are.
Due to the ever-evolving nature of this crisis, you can expect the following from me: 1.) Posts may come earlier than expected. Normally I only send emails once a month. Now, when I publish anything new, you'll receive a notification via email soon after. 2.) I won't be discussing any legislation that hasn't been written in stone. I'm following the news very closely but to keep from composing articles that could become instantly irrelevant, I'll be waiting until new state and federal policies are cemented into law. If the legislative alerts section looks skimpy, that's why. 3.) To ensure I can serve my existing clients and VIP Members, online booking has been disabled. Instead, I encourage you to contact me via email for appointments.
Suddenly, the industry has been completely upended. It will be up to those of us who choose to remain which shape it will take during and after the COVID-19 pandemic.
Please remember that all VIP Members are welcome to email me with their questions or concerns at any time, for free. These emails come directly to my phone and receive hasty replies during office hours on week days. I typically don't like to promise prompt weekend responses, but I definitely will be checking and replying whenever I can, so please take advantage of it. |