The revised, expanded, and greatly improved second edition of The Beauty Industry Survival Guide is nearly complete and will be released in November of 2019. While you cannot preorder, you can sign up for The Newsletter and get excerpts and updates sent straight to your email. Subscribers alone will be alerted when the signed pre-release copies become available. Sign up here!

If you’d like to grab a copy of the first edition while they’re still available, click here to be directed to Amazon.

This book serves as the literary equivalent of a kick in the ass and a punch to the throat. The vast majority of these lessons aren’t taught in schools and don’t appear in textbooks; they’re learned through painful (and often expensive) experiences.

“Required reading for every salon professional.”

I wrote this book to save you. It contains everything you need to know to survive and succeed in the professional beauty industry, including how to:

• Recognize lying and scamming salon owners
• Avoid abusive employment arrangements
• Identify and reject exploitative contracts
• Secure a job before you even graduate
• Become the kind of professional salon owners
fight over
• Build a portfolio
• Attract and retain clients
• Establish an impressive online presence
• Run your own microsalon business
• Preserve your health and build your wealth
…and so much more.

The Beauty Industry Survival Guide will help you navigate this tumultuous business. The waters run deep, the currents are swift, and the tides shift quickly. The journey can certainly be treacherous, and you’ll need all the help you can get.

“School prepares you to take a test. This book prepares you for every damn thing that follows.”

Avoid the mistakes that doom so many salon owners to failure. This book covers everything you need to know about establishing and managing a professional salon, including how to:

• Choose the modern salon ownership option that’s right for you
• Ensure legal compliance
• Spend wisely and budget strategically
• Protect your investment
• Create profitable service protocols
• Calculate service prices
• Design competitive and sustainable employee compensation
• Advertise effectively and affordably
• Expand your business…and so much more.

Set your salon up for success by following this strategic planning system that guides you from concept through opening day and beyond, while giving you a thorough education in all aspects of the business of beauty.

This version of Salon Ownership and Management comes signed with a few extra motivational treats and cannot be purchased anywhere outside of This Ugly Beauty Business.

• The Microsalon Owner’s Planning Checklist
• The Microsalon Owner’s Pricing Spreadsheet, a 7-page spreadsheet that calculates your service prices for you!
• The Microsalon Owner’s Pricing Guide, a 28-page instruction manual that will walk you through the process of using the Service Pricing Spreadsheet,
• The Microsalon Owner’s Business Plan Design Guide, a 2-page overview detailing the anatomy of a business plan. Simply answer the questions in each section and you’ll have a solid framework!
• The Microsalon Owner’s Lease Component Checklist, a 3-page document that simplifies lease terms to keep you from signing an incomplete (or unfair) rental agreement,
• The Microsalon Assessment Tool: Be Worth What You Charge, an 11-page checklist and salon evaluation resource
• The Microsalon Owner’s Website Design Guide, a practical 2-page reference detailing each page your site should have and what each page should contain.
• Employer Obligations for Microsalon Owners, a 9-page document that covers the basics of employment law for solo entrepreneurs. (If you plan to hire an assistant or receptionist at some point, you’re going to need to read this document.)
• Suggested Resources for Microsalon Owners, an 8-page reference guide where you can find every awesome thing I recommend—domain registrars, hosting companies, web designers and DIY website builders, mailing list management services, free fonts, free stock photos, salon management tools, accounting software for solo entrepreneurs, and so much more. Learn what each resource does, why they’re great, and why I recommend them.

SYSTEM REQUIREMENTS

Currently, the Microsalon Owner’s Pricing Spreadsheet is only compatible with Microsoft Excel and Excel for Mac. I cannot guarantee compatibility with any other program.

This file is a ZIP file (compressed). The contents will need to be extracted after download in order for them to be accessible. If your phone/tablet does not have this capability, there are apps you can download to extract contents from zip files, but for best results, download the files on a laptop or desktop computer, extract the files there, and then send them to your mobile devices if you like to read on the go. (If you attempt to access a zip folder on a mobile device that doesn’t know what a zip folder is, you’ll get a screen full of random jibberish, which is pretty in its own way, but definitely not useful.)

UPDATE LOG

• No updates or additions yet! When changes are made to this downloadable, you’ll find information about it here!

NO RETURNS OR REFUNDS

Downloadable items aren’t eligible for returns or refunds since there’s no way to verify deletion of a downloadable file. All sales are final. If you have any pre-purchase questions that aren’t answered in the item listing, email them to letstalk@thisuglybeautybusiness.com. Thanks!