Comments on: Social Media: Should Employees Be Permitted to Promote the Salon Online? https://thisuglybeautybusiness.com/2019/03/social-media-should-employees-be-permitted-to-promote-the-salon-online.html Backstabbing, bitchfits, and Botox...there's no business like the beauty business. Sun, 31 Mar 2019 16:14:34 +0000 hourly 1 https://wordpress.org/?v=6.8.5 By: Tina Alberino https://thisuglybeautybusiness.com/2019/03/social-media-should-employees-be-permitted-to-promote-the-salon-online.html#comment-26352 Mon, 11 Mar 2019 14:33:53 +0000 https://thisuglybeautybusiness.com/?p=16914#comment-26352 In reply to daniellang.

I’ll admit, I’m not an expert in social media or marketing. When this discussion came up on our Facebook group, I was sort of horrified (but not at all surprised) to find that so many salon owners not only lack a strategy, but allow their professionals to post things without clearance, tagging the salon in the images. Glad to see I wasn’t off-base in my assessment, lol.

]]> By: daniellang https://thisuglybeautybusiness.com/2019/03/social-media-should-employees-be-permitted-to-promote-the-salon-online.html#comment-26290 Sun, 10 Mar 2019 08:04:47 +0000 https://thisuglybeautybusiness.com/?p=16914#comment-26290 This is spot on, great article. In my experience, it is hard enough already to execute a good Instagram strategy (this is really the only channel we’re talking about when we say “social media” because everything else seems dead). Having employees promote the salon on IG on their own without any agreed upon process is a recipe for disaster, and every marketer’s nightmare. It’s impossible to control messaging and branding this way.

Instead, what I’ve seen work well is to have a strategy that involves content planning and approval and either only post on the official salon IG, or distribute the content to the stylists for them to post it on their own professional IG accounts as well. I don’t think there’s anything wrong at all if stylists have their own account that is different from their personal private account, and also use that account to connect with their clients. The key thing is to have content that is aligned with the brand messaging and a solid process in place for curating it and engaging clients (after getting their consent, etc).

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