It’s likely because they’re saving their money and relying on their insurance to cover any theft and damage, but that’s not what matters–the safety of their employees matters. Many of the burglaries that are happening in salons are happening in broad daylight during business hours when the salon is busiest. These burglars will come in with two or three people–one or more of them armed–lock the doors, and collect cell phones, purses, and anything else of value. In metropolitan areas, I consider silent alarm triggers incredibly important (if the salon owner doesn’t want to go the magnetic lock route). If that doesn’t concern them, point to their data. A lot of salon owners are using computer systems to store client, appointment, and sales data. If they’re using a system that isn’t internet-based (I don’t, for example), that data can be taken away with the machine, leaving them without records of any kind. For me, the most effective method of getting me to sign a contract for service would be to use math.

How long will it take their insurance to respond to a claim?
How well will the policy restore the salon?
How many days of business will you lose in the event of a burglary?
How much money are those days worth?
If an alarm system could limit the burglary to window/door damage and either reduce the theft or eliminate the possibility of any theft, would it be worth it to pay for the plan to keep a burglary from shutting down your business?

I know how much revenue I stand to lose if my salon is broken into and trashed. I know how hard it would be to figure out which products were stolen and how hard it would be to replenish those items (with or without insurance money). For me, it would be completely worth it to pay monthly to keep it from happening.

I have been asked this question a lot this year while I was teaching at the trade shows, and my response shocks pretty much everyone, lol. I tell clients, “I appreciate that you’re interested, but I don’t want you to feel obligated to socialize with me when you’re here. This is your time to relax and I want you to enjoy that time. If you have any questions relating to the service or if you need anything, please let me know, but I’m here to deliver a great service to you, not bore you with my personal life.”

I cannot tell you how many clients sighed in relief and said, “Thank you SO much for saying that! I always feel so weird trying to have these forced conversations!” Seriously, every single one of my clients appreciated it. As a career salon manager, I’m the person clients complain to about those “relationships” other techs falsely believe are critical to success. Trust me, the vast majority of clients just want to enjoy their service with you, lol.

LMAO! This made me laugh so hard! Talk about innovative and effective! That’s awesome!